Programmatic Inventory Auditing & IVT Mitigation
Our specialists conduct deep-packet inspection of real-time bidding (RTB) log files to identify hidden intermediary reseller hops, domain spoofing, and sophisticated invalid traffic (SIVT) before budget depletion occurs. We construct curated inclusion lists and custom Supply-Path Optimization (SPO) rulesets that route your promotional bids directly to verified, high-viewability publisher endpoints. Consequently, our partners systematically eliminate non-human impression waste while elevating working media ratios across display, native, and connected television placements.